Your Money and Your Brain
By Jason Zweig
$49.99
Become a smarter more successful investor, the neuroscience way
Your Money and Your Brain explores the neuroscience of financial decision-making – what goes on in your brain when you think about money.
Zweig explains why smart people can be stupid about money – and how they can do better. Combining the latest research in psychology, neuroscience, economics and animal behaviour, this book examines the ‘why’ behind our decisions relating to financial matters.
Interestingly, it brings up radical insights into how our minds estimate risk and anticipate gains. For example anticipating a financial gain puts the reflexive part of your investing brain on red alert, focusing your attention keenly on the task at hand. After you buy a share, the thrill of it going up is only limited by your imagination. But by the time it does go up, it is less exciting, especially when you expected it the whole time. The thrill has faded into something that resembles a neurological yawn. Making money feels good, but it doesn’t feel as good as expecting to make money. [Read more...]









